We don’t know about you, but a trip to the “big” Sainsbury’s to do our weekly shop has become an event we look forward to with the same anticipation we used to reserve for a dressed-up, Margarita-fuelled night out anywhere but our own front room. The clothes! The electricals! The stationery! The homeware! Oh, the homeware…
If, like us, you can’t walk past the Sainsbury’s Home section without slipping something into your trolley (hello slogan plant pots and statement bedding), you’ll be interested to know that the affordable, on-trend interiors range (along with sister brand Argos Home) is becoming Habitat.
While Habitat may conjure up images of sleek, statement designs that wouldn’t look out of place in a glossy interiors magazine, the store’s aim, when it opened back in the 1960s, was to democratise great interior design. The same ethos applies to the Sainsbury’s Home takeover, giving customers easy access to well-designed and affordable products backed with Habitat’s design expertise and interiors credentials.
So, what does this all mean for your weekly homeware browse? More choice for starters. The range will be expanding, offering more homeware like cushions, vases and crockery, as well as larger pieces of furniture. In good (or bad, depending on how you look at it) news for your bank balance, prices will start even lower – we’re talking as little as £1.50 for a mug. The focus this season will be on well crafted, functional solutions for the homes we’re spending so much more time in. According to the press release, “these new ranges have been designed for those who want exciting, innovative yet quality-led pieces to help transform their houses into much-loved, happy homes.”
We’ve already spotted the Habitat styles taking over the shelves of our local Saino’s, and we’ve rounded up some of our faves below. Going food shopping just got a whole lot more exciting…
Novelty dalmation planter, £11, Habitat
Shell Yeah framed print, £12, Habitat
Esme bedding, £28, Habitat
Novelty face vase, £12, Habitat
Freja mirror with shelf, £20, Habitat
Watermelon cushion, £10, Habitat
Mid-century jug, £12, Habitat
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