Spend a lot of time in the Boots baby aisle? Chances are you’ll be familiar with My Little Coco, Rochelle Humes’ baby skincare brand. Since launching last year, it’s become the store’s best-selling infant skincare line, and now, the new mum is back with another collection.
This time, it’s not just the little one’s getting pampered. During her last pregnancy (Rochelle gave birth to her third child in November 2020), she created the ‘Baby Mama’ collection to accompany her cult kid’s products and help mum’s-to-be relax during pregnancy. The range only launched yesterday (Wednesday 24th February) and already the ‘All about the Bump’ gift set, £15, and ‘Hydrating Bump Mask’, £5.99, are currently the top two best-selling products across the entire Boots website, with the bump mask selling one every minute. Yep, we did say every minute.
Rochelle Humes My Little Coco Baby Mama ‘Hydrating Bump Mask’, £5.99, Boots
If you’re thinking, “WTF is a bump mask?”, you’re not alone. The first of it’s kind in the UK, Rochelle’s genius new product is, well, a mask for your bump. Just like you’d slap a sheet mask onto your face or slip your feet into those disgustingly brilliant foot-peeling socks, it’s designed to hydrate the skin and reduce the appearance of stretch marks. Simply wrap it around your tummy and let the rosehip and aloe vera work their magic. With IRL pampering still a while away, it’s the perfect addition to your at-home weekly self-care schedule. The ‘Baby Mama’ range also includes a bump butter, nipple balm (non-negotiable) and a bath soak to upgrade your pre-baby me-time. Or, if you’re the pregnant mother of a toddler, make a lukewarm bath where plastic dolphins are thrown at your head slightly more pleasurable.
There’s also a new ‘Sleephyhead‘ collection, designed to encourage a restful nights sleep for babies and parents (we’ll try anything) as well as three new blueberry & grape scented additions to the original My Little Coco range in the form of a 2-in-1 conditioner, bath and body bubbles and detangling water.
Shop everything online at Boots.com now and in store from 1st March 2021.