After a year spent almost exclusively in loungewear, it’s safe to say our #OOTD mojo has gone AWOL. Like our social lives, the concept of standing in front of our wardrobes and putting together a “look” feels like a distant memory. However, if there’s one thing that can prise us away from our beloved elasticated waists, it’s a great dress.
Throwing on a dress – even if it is just to go to the supermarket – requires roughly the same level of effort as selecting a trackie and trainers, but delivers a much bigger hit of dopamine. And, with (fingers crossed) a reason to dress up again on finally on the horizon, we couldn’t wait to share our latest discovery – Finery London’s under £50 dress edit.
Piper Dress, £49, Finery London
After being overshadowed by cult mid-range labels like Ganni, Kitri and a revamped Ghost, Finery was back on our radar last week when it was revealed the brand would be stocked in Marks & Spencer. Naturally, we went straight to the Finery site to see what was new and discovered it’s had a (rather quiet) relaunch.
When it first landed in 2015, Finery wasn’t H&M-affordable but it wasn’t Whistles-expensive either. Now, while some dresses come in around £80, there’s a whole section dedicated to under £50 stunners. We’re talking amazing prints, the most glorious colours and super-cute design details. If some of the designs look more than a little Ghost-esque to you (ahem, those Peter Pan collars), that’s because the brands, both owned by Dragons Den’s Touker Suleyman, now share a creative team – the big difference is that a Ghost frock will set you back an extra £100.
Inez Dress, £49, Finery London
So, for the al fresco drinks with friends and (dare we say it) summer weddings we’ve been dreaming of, or, y’know, just those days when you need the feel-good vibes of a bloody brilliant dress, you know where to go.
Claire Dress, £39, Finery London
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