It’s the cult skincare brand with a name you just can’t forget and an Instagram fan-base bigger than the sun*, and now Drunk Elephant is officially available to buy in Boots – online for the time being, and in selected stores once they re-open next month.
And, whilst the American beauty company regularly pulls in five-star reviews for its products (it’s been available to buy via Cult Beauty and Space NK since it landed in the UK back in 2018), there’s no denying Drunk Elephant is not exactly the cheapest option on the market. Their popular T.L.C Framboos Glycolic Night Serum will set you back a casual £76, whilst their C-Firma Day Serum isn’t far behind at £67.
I’m lucky enough to say I have tried the majority of their products (although not two of their newest launches – the Sake Spray and the Micellar Water which, to be fair to DE, do both retail under £20). Some of the products have been gifted by the brand, and some of them I’ve just screamed fuck it and thrown my invisible money in the air to purchase something on a hopeful whim that it’ll give me a spot-free glowy complexion.
I’ll cut to the chase: I like it. In fact, I like it a lot. And if my budget stretched to it (current maternity allowance does in fact not stretch anywhere), I would happily have it take up around 75% of my skincare routine. And my skin would, probably, look pretty bloody delicious.
But there are some products I’m just not sold on. I’ll start with the Jelly Cleanser. It’s £29 for 150ml and is supposed to be a great all-rounder, including taking your make-up off at the end of a long day. For me it’s basically a stripping agent – it left my skin squeaky clean, but so freakishly tight and dry it felt weird to move my mouth. Which, for someone with an oily complexion is a hard feat to achieve.
I also struggled with the hair and body range which launched at the start of 2020 – I had high hopes after falling like a fan girl at the feet of the majority of the skincare line. But the shampoo and conditioner didn’t do much with my limp locks, and the Happi Scalp Scrub (which honestly I wanted to adore so much because I have a sensitive and sometimes-flaky scalp) left my hair feeling greasy, even after a double shampoo.
So then, what is good? What is worth your hard earned pounds? I am a sucker for the T.L.C Sukari Babyfacial – it’s absolutely not cheap at £67, but it’s incredible for congested skin like mine. It has such high AHA percentage that it wasn’t allowed to be sold in the UK until the start of 2021, and it does tingle on application, but it leaves me with the fresh, glowy skin of my dreams.
I also found the B-Hydra Intensive Serum a good way to inject moisture into my skin (it doesn’t clog up the ol’ pores like a lot of products out there), and still have a bottle of F-Balm Electrolyte Waterfacial I pull out when my skin needs a bit of love.
The overall verdict? You absolutely don’t need Drunk Elephant. But – and, there’s always a but – if you are looking to spend a little more on your skincare routine, it’s not a bad place to spend it. Plus, it looks damn good on your bathroom shelf too. I recommend splurging out on one of their The Littles kits to get to grips with the entire range and working out what’s a gamechanger for you, and what skincare essentials can be swapped out for something a little less flashy…