George at Asda Jean Sales Are Up 600%

It approximately 358 days since we ditched our daily denim for lockdown loungewear and, with restrictions lifting imminently, we’re seriously ready to get back into our go-to blues. It seems we’re not the only ones either, with supermarket brand George at Asda reporting a whopping 600% surge in jeans sales compared to this time last year.

Whilst George wouldn’t usually be our first stop for jean shopping, we noticed they were doing great things in the denim department during a recent virtual window shop for the Leopard List when the brand’s dreamy puff-sleeved denim shirt caught our eye. From mom jeans (the style proving most popular with George shoppers) to midi dresses, there are plenty of denim updates on offer, with prices starting from just £12.50 and sizes ranging from 8-24. Alongside staple skinnies and the bestselling moms’, you’ll find directional jean cuts like balloon, 90s wide leg and a ridiculously comfy looking elasticated waist pair – perfect if you’re already anticipating loungewear withdrawal symptoms.

Styles are selling fast, so add to basket or plan an Asda pilgrimage for a denim refresh in time for all the (six-person) fun you’ll be having on Easter weekend.