When it comes to iconic brands, Bugaboo is up there with the likes of Apple and Coca Cola. Even if you haven’t got kids, you’ve likely heard of the Dutch brand, which became mega-famous after a cameo in Sex & the City back in 2002. Miranda Hobbes did for Bugaboo what Carrie Bradshaw did for Manolo Blahnik – turned it into a cult brand overnight and sent sales soaring. Look around you at any given baby and toddler group or pram-filled coffee shop and you’ll likely see at least one Bugaboo.
Many parents will agree that purchasing a pushchair can be a minefield. There’s an insane amount of choice, and it doesn’t just come down to what you like the look of or what fits your budget. There are different styles, chassis weights, reclining angles and seemingly infinite colour options to take into consideration. Bugaboo may be at the spendier end of the scale, but there’s a reason it’s such a popular brand; their prams are aesthetically pleasing, practical and well-made enough to stand the test of time (and toddlers), which is essential when you consider how much you’re going to use it. Plus, Bugaboo’s tend to have a great resale value on eBay and Facebook marketplace, so you’re pretty much guaranteed to get some money back once you’ve finished with yours.
The Fox is Bugaboo’s bestselling pram, and the latest version, the Fox 3, is even better than its predecessors. Launching in early October – parents-to-be, take note – the updated Fox is described as the “ultimate comfort pushchair” and boasts brand new innovative features like a fingertip-light push (especially important if you’ve got a toddler in tow), smart ergonomic seat design for maximum comfort, water-repellent fabrics and a breezy carrycot and aerated mattress to keep baby cool. Designed for all terrains, it’ll work as well in the city as it does in the countryside and, crucially, it’s got a basket roomy enough for stashing everything from a change bag and travel potty to an impromptu Aldi shop.
One of Bugaboo’s big selling points is the ability to mix and match colours to create a bespoke pram, and the Fox 3 offers an array of gorgeous new shades including coral pink, muted mustard and sage green alongside the brand’s classic black and grey melange options.
The Bugaboo Fox 3 starts from £1045 and is available to pre-order here.