Yes, we did say Freemans. As in, the Freemans whose catalogue we used to spend hours pouring over ahead of every birthday and Christmas, excitedly circling products and folding corners in the hope that the latest Barbie Malibu Dream House/Polly Pocket/Dream Phone would soon be ours. Look, we grew up in the 90s – gender neutrality wasn’t really a thing.
These days, if a Freemans catalogue landed through our door, it’s the interiors section we’d be getting giddy over. The brand has hooked-up with some major names to design collections, including Henry Holland, Interior Design Masters’ Siobhan Murphy and interior design maestro Abigail Ahern.
In Henry Holland’s collection you’ll find everything from sculptural vases to expensive-looking end tables and the dreamiest white boucle sofa we’ve ever seen. The kind of sofa only people who don’t co-habit with sticky-handed small people can own. Typography posters hark back to the iconic slogan tees Holland became famous for and the punchy printed bedding and pillows make the perfect effort-free room refresh.
If you follow Siobhan Murphy, aka @interiorcurve on Instagram, you won’t be surprised to find out her Freemans collection is a maximalist’s dream. The range features twelve room-transforming cushions in bold colours, clashing prints and the “more is more” aesthetic Siobhan is famous for. From floral-backed panther faces to palm and stripe clashes and art deco motifs, it’s giving us serious House of Hackney vibes for a snip of the price.
If minimalism is more your thing, you’ll love Abigail Ahern’s muted collection. From putty-coloured duvets and pampas grass to rattan mirrors and raffia lamps, it’s all about tactile textures and sophisticated shades. With prices starting at just £8, there’s an interiors update for every budget. Forget tie-dye and french manis – Freemans is our favourite 90s comeback by far.