Most of us have changed our spending habits in one way or another over the past 18 months: whether that’s by spending less on travel or spending more on tracksuit bottoms. And John Lewis have just revealed which five products have shot up in popularity over 2021 with their shoppers – and they’ve also revealed which products we’re no longer buying.
A spokesperson for John Lewis said: “The unprecedented events of 2020 and 2021 have left a permanent mark on how we shop, live and look. People have become clearer about what matters to them and their work-life balance has shifted towards life. At John Lewis we’ve seen these changes emerge.”
Top five products that defined 2021
- Tents – up 650%
- Air fryers – up 400%
- Trampolines – up 270%
- Speedos – up 100%
- Crocs – up 58%
John Lewis revealed that the report into hero products of the past year: “found that UK consumers adapted to lockdown by redesigning their living spaces to make way for home offices and exercise equipment, such as Peloton bikes. Meanwhile, outside space became the ‘new inside’ as sales of hot tubs, outdoor furniture and accessories soared.”
“Even though we couldn’t travel abroad for the majority of the year, swimwear was as in demand as ever this summer; control swimsuits and Speedo briefs were some of the most popular products” the report continued.
And the least popular products?
The five products we left behind
- Filing cabinets – John Lewis stopped selling filing cabinets as storage goes digital.
- Travel accessories – we didn’t travel this year so we didn’t need them. Passport covers, travel adaptors and suitcases were some of the items where sales fell.
- 2-in-1 laptops – sales of laptops that can also become tablets when their keyboard is detached, fell.
- Ties – with formalwear not required, sales of ties were down three quarters.
- Thongs – whilst it made a brief comeback in 2018, customers opted for more comfortable and practical underwear this year.