When we think of our favourite high street labels, White Stuff doesn’t automatically spring to mind – until recently. It started with the brand’s gorgeous green puffer coat. We saw it on Instagram, in magazine ads… everywhere. Then we scrolled the New In section and soon realised that the puffer was just one of many dreamy pieces. Turns out, White Stuff has had something of a rebrand, with a sleek new logo to match the modernised designs.
Alongside gorgeous outerwear – that puffer isn’t the only coat on our wish list – you’ll find barrel leg jeans, statement knits and some very comfy looking dungarees. Prices are reasonable at around £65 for a midi dress, and the size range is inclusive, going from 6-22. From a sustainability POV, White Stuff is refreshingly honest, stating on the website: “We don’t make sustainable fashion. No one does. And even if such a thing were possible, it wouldn’t be enough. The climate crisis can’t be solved by personal consumer choices. It needs a fundamental, global shift in the way we live and work. But that doesn’t mean we can’t all do better, and try a bit harder to limit our impact on the earth.” For White Stuff, doing better means 60% of clothing made from responsibly sourced materials, including organic cotton, Lenzing Ecovero, recycled fibres, organic cotton and responsibly-sourced wool.
Here’s our favourite White Stuff 2.0 pieces…
Lace-up shearling hiker boots, £110