From strolling around a Christmas market with a mulled wine in hand to hitting a light trail and checking out the decorations, there’s nothing like a visit to a festive city to get you in the Christmas spirit. If you’re planning a pre-Crimbo trip and wondering where to go, botanical drinks brewers Fentimans have analysed everything from the number of Christmas markets and the chance of snow to work out which cities are the most festive. Other metrics included the average costs while you’re there (food, drinks, hotels etc), the popularity of each location in December and even how aesthetically-pleasing it is for Instagram.
Unsurprisingly, London nabbed the top spot in the UK thanks to it’s 16 Christmas markets, decent chance of snow and unrivalled popularity. Despite only having one Christmas market, Liverpool took second place thanks to a much higher chance of snow and cheaper eating and drinking options. Home to six Christmas markets, Manchester came in third, Edinburgh fourth and underdog Norwich – a surprise Instagram favourite with over 2 million posts – fifth.
If you fancy heading further afield, Berlin was crowned the ultimate European festive destination, knocking London out of the park with a whopping eighty (yes, 80) Christmas markets and an almost 20% chance of snow. Festive AF. The less well-known Vilnus in Lithuania came second thanks to a 50% chance of snow, cute markets and affordable accommodation options, while Helsinki, home to what is widely regarded as one of the best Christmas markets in Europe and has a 52% chance of snow, came third.
For more Christmas travel inspo, you can find the full list of the most festive cities in the UK and Europe here.
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