You might remember a time before the pandemic, when Glossier decided to open a pop-up store in London. It was nestled in Covent Garden and was the American beauty brand’s most successful pop-up ever . It was so popular, in fact, that they decided to extend their November 2019 store indefinitely. More than 100,000 Glossier shoppers visited the shop before it was closed thanks to our friend covid.
Fast forward a couple of years and there’s a new UK Glossier store about to open (the pop-up never re-opened once restrictions eased). And this time? Well, this time it’s permanent.
Located at 43 King St in London’s Covent Garden, the new launch will be Glossier’s first flagship outside of the US. And it looks seriously good.
The address is a pink townhouse dotted with fairy lights and the Glossier brand logo carved in stone. Open to the public from Thursday 9th December, Glossier fans can stock up seven days a week as the shop will be from 10am until 7pm Monday-Saturday and 11am-6pm on Sunday.
Early images creeping onto social media show a store with plenty of mirrored walls for selfies, lots of blush pink accents, fresh flowers and rows and rows of the brands iconic products displayed on corrugated surfaces.
With less than 24 hours until it officially opens, we need to work out what to put on our shopping list…