2021 will go down for many things: the year we all took selfies with vaccine cards, the year we took our summer holiday in the UK and the year we had dinner dates with mates whilst wrapped up in winter coats and beanie hats and blankets. But what food were we eating? Well, Sainsbury’s has just revealed some data to show what their customers were buying last year and the insights are, well… rather interesting!
The supermarket is playing back personalised shopping statistics to all digital Nectar customers with their Year in Review on the app, and have shared their biggest food-buying findings…
Veganuary – More shoppers than ever jumped on the meat-alternative bandwagon last January with 16% more vegan products bought in January 2021 than the year before. The most popular products? Tofu and vegan sausages.
Feta – Remember last year’s viral feta pasta dish (more info over here)? Well it was so popular that Sainsbury’s saw a 62% increase in feta sales throughout February 2021. It’s delicious btw…
Carrots – These bad boys were the most popular vegetable across the UK, with 375 million portions bought, enough for each person to have five each.
Crisps – On the day of the Euros 2020 final (when England lost to Italy), customers bought over 750,000 bags of crisps.
Pumpkins – Over the Halloween period, Sainsbury’s sold 22% more pumpkins in-store than the previous year.
Christmas – During the festive period, Sainsbury’s sold 3.3 million boxes of mince pies and 2.1 million bags of Brussell sprouts, whilst meat-free alternatives were up 37% on the year before.
Cream cakes – Who buys the most cream cakes, you ask? That would be Wales, the north west and the west-midlands.
Cheese – The area of the country where the most specialty cheese was bought in 2021 was the south west.
Newspapers – The area of the UK most likely to pick up a newspaper? The north west.
And on that note we are now absolutely in the market for a snack…