We’re always on the hunt for affordable kids clothes that aren’t plastered in dinosaurs and unicorns (not that we don’t love both) so when we laid eyes on the new H&M kidswear collaboration we knew it had our kids names written all over it.
Designed by Jakarta-based illustrator Martcellia Liunic, the range has plenty of gorgeous bright playful prints featuring squiggles, flowers, animals and planets. It’s also been designed and created to have a lower environmental impact than previous ranges.
The Liunic x H&M collection launched online and in-stores last week, and although a few of the most popular pieces (the knee high socks and awesome sweatshirt and shorts set) have already sold-out online, they’re still available in stories nationwide. And it’s not just stocked at the big city stores either, I checked and the out of stock pieces are available in my local town’s store in most sizes.
There’s 24 items in the range and everything is brightly coloured and aimed at both boys and girls. Prices start at £2.99 for a t-shirt and go up to £17.99 for patterned sets. Sizes start from age one and go up to age fourteen.
Our faves? The shopper bag which is the perfect summer holiday throw-everything in bag (for sun cream, water bottles, snacks and well… more snacks), as well as the swimming pieces, sweatshirt set and socks.