As I write this story, my peace lily is staring at me forlornly, leaves drooping and petals browning at the edges. Kids I can keep alive, plants, not so much. I’m not alone in my slightly lacking plant parenting skills either – according to statistics, the average plant parent has killed 7 indoor plants – but with studies showing that spending just 15 minutes around houseplants can reduce stress levels and increase productivity, not to mention their de-polluting powers, I’m determined to give mine a good life.
Enter Sowvital, the world’s first carbon conscious plant care brand. Kind of like a luxury skincare line for your green pals, Sowvital has developed a three-step routine to help them thrive; an Aqua Leaf Cleanser, House Plant Elixir and House Plant Spritz . While traditional industrial plant fertilisers are developed from blood, fish, bone and manure and can contain traces of antibiotics, steroids and pathogens, Sowvital’s pioneering formulations help to replicate the natural effects of bacteria and raw minerals found in wild soils, by using using vegan and renewable sources of micronutrients.

The comprehensive 3-step routine is designed to cleanse, nourish and spritz. First, the Aqua Leaf Cleanser, £28, purifies the surface of your houseplant, removing impurities and locking in moisture. Next, the House Plant Elixir, £32, boosts chlorophyll production, stronger stems and greater resistance to common plant stressors like lack of water. Finally, the beauty routine is completed by the House Plant Spritz, £28, delivering a hit of humidity to mimic their natural environment. Aesthetically, Sowvital’s products couldn’t be further from the garish plastic cans and cartons that usually house plant products, looking more like something you’d find sitting on a shelf full of premium beauty products.


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