The cost of living crisis means we’re all reassessing our monthly outgoings and trying to cut back where we can, and Netflix’s new service might be able to help. Speaking at the recent Cannes Lions advertising festival, Netflix co-CEO Ted Sarandos revealed plans to introduce adverts to the streaming service, allowing them to offer cheaper subscription option for people who don’t mind having their favourite shows interrupted by an #adbreak.
Don’t worry if you live for Netflix’s autoplay function – Sarandos confirmed “we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.”
The move comes after Netflix revealed declining subscribers, losing 200,000 last quarter, and a £1 price increase for the most basic package. It’s yet to be revealed how much the new ad-supported service will cost, but a way to get your Netflix fix for less sounds good to us.